“OK, Done!” My Response to an Open Letter to Levi’s Customers by its CEO

Dear Chip –

As an Army veteran, a mother, and a Second Amendment rights advocate I feel a “tremendous responsibility” to address your November 30th letter to your customers in which you “respectfully ask people not to bring firearms into our stores.”

My husband and I will, of course, respect your wishes and never enter any of your stores again. If you don’t value our business (nor our safety concerns about having to leave our defensive tools at home, or worse – in our cars without positive control) enough to keep your politics away from your company, we will certainly oblige by keeping our business away from you and your products.

To be sure, you have every right to make this request. The stores are Levi’s property. I fully understand that, and I accept your choice to only do business with disarmed potential victims. That’s fine. Your property rights are as important as my right to defend myself, so I will abide by your request and never take my gun into your stores again.

But I do want to address some of your claims, so bear with me.

Chip Bergh, President and CEO, Levi Strauss Photograph by Stuart Isett/Fortune Brainstorm Green 2014

Chip Bergh, President and CEO, Levi Strauss
Photograph by Stuart Isett/Fortune Brainstorm Green 2014

You claim to be a former Army officer and a father. I’m sure, if you have ever deployed to a war zone (probably not, judging by your dates of service), you remember that your firearm has kept you safe in some pretty hazardous situations. That’s why it is interesting to me that as someone who has served his country, you have so little understanding about the safety and security carrying an effective tool of self defense can provide. Actually, maybe it’s not interesting… given that you even fail to  capitalize the word, “Army” in your open letter (out of respect, if nothing else), tells me a lot about what you thought of your military service. Four and a half years in the military from 1979 to 1983 should have given you some perspective, but I guess not.

I’m also puzzled that as a father, you prefer to see customers cowering and parents trying desperately to shield their children from those who will undoubtedly ignore your respectful request, rather than armed citizens who are accountable for their own safety and the safety of those around them and are willing to take responsibility for said safety.

You describe how impacted you were by the attacks in Nice, Paris, and Orlando, and yet, you fail to mention that France has some of the most stringent gun control laws in the world, which somehow failed to stop the attacks there, and that the Orlando shooting took place despite the Florida state law that prohibits carrying concealed firearms into an establishment that serves alcohol. This tells me you’re either acting from a place of emotional hysteria, or you intentionally ignore the facts in your effort to genuflect in front of unhinged cowards, whose petty little feelings of dread at seeing a regular citizen carrying a self defense tool are more important to you than the actual safety of your customers.

“It boils down to this,” you claim, “you shouldn’t have to be concerned about your safety while shopping for clothes or trying on a pair of jeans. Simply put, firearms don’t belong in either of those settings. In the end, I believe we have an obligation to our employees and customers to ensure a safe environment and keeping firearms out of our stores and offices will get us one step closer to achieving that reality.”

I agree with you, Chip. You shouldn’t have to be concerned about your safety while shopping, which is why neither my family nor I will ever shop in a Levi Strauss & Company store again. Rather, we will spend our hard-earned money in an establishment that respects our right to defend ourselves, rather than bowing to cowards who soil themselves at the sight of a tool.



21 responses

  1. Nailed it.


  2. Dear Chip Bergh,

    I do understand your position, but you have to understand the position of your customers. With your statement you have just opened up your stores to all the criminals and nut cases that care nothing about the law or your request not to bring a firearm into your stores. Those that want to carry out their heinous acts will pick your stores because they know it is less likely that anyone will be able to protect themselves. You have just announced to everyone that your stores are a gun free zone. Most people today with all that is happening with ISIS, Mentally disturbed, together with other nut cases, would not feel safe going into one of your stores since you have made this public announcement.

    You are not providing armed guard service to protect your customers, at least you have not stated that publicly, and you do not tell your customers how you will prevent everyone from entering your stores with a concealed weapon with medal detecting equipment that would give your customer piece of mind that they are safe. If I am in your store and someone with a gun starts shooting your customers what will you do to protect them? A person with a legal concealed firearm carry permit would be able to defend themselves as well as many others in your store.

    Letting your customers know that you allow anyone with a proper concealed carry permit to enter your stores with their concealed weapon would be the best deterrent in keeping your customers safe. People with proper carry permits are trained in the use of firearms just the same as armed police. At the same time you will not have to pay for special armed guard service or sophisticated medal detection equipment that would be very costly to you. I strongly suggest you reevaluate your decision you have just announced to all your customers and the public.

    Liked by 1 person

  3. The Unknown Professor



  4. He’s another fucktard with delusions of relevance.

    Liked by 1 person

  5. “Recently, we had an incident in one of our stores where a gun inadvertently went off, injuring the customer who was carrying it.”

    Unless you were part of the Flying POG express Battalion and were more concerned about counting each bean and bullet rather than a soldiers safety , which is highly likely, your obvious pandering on behalf of your liability insurance carrier and lawyer is notable. I’d like to propose we award you the Sir Robin award which in part will read:

    -Conspicuous timidity and banality with resolute spinelessness exhibited in the face of moral relativism. Your fustian fecklessness and genuflection before the alter of political correctness is a inspiration to statists with immutably bunched panties worldwide. –

    Guns don’t inadvertently “go off.” One has to pull the trigger to cause a NEGLIGENT discharge. Something your mother and father may know something about. I’d like to say I’ll never shop in one of your stores again but I can’t. I don’t shop there now. I will say I don’t patronize businesses that prohibit self protection or don’t offer security of their own. As a business owner myself I encourage my employees to arm themselves.

    Liked by 2 people

  6. First, if anything goes South while a disarmed customer is in said establishment, will Levi Strauss & Co. assume pecuniary liability for any injuries or deaths incurred?

    Second, although not a concealed carrier (I normally open carry here in Pennsylvania, with no objections from anyone), how is one to obtain a properly-fitted pair of pants while wearing an inside-the-waistband holster, as many concealed carriers do?

    Liked by 2 people

    1. As a concealed carrier….it’s easy. I take the pants into the dressing room, and try them on with my IWB.

      Liked by 1 person

  7. Too easy. 5.11 and Cabela’s have long since usurped my choice of trousers from Levi’s.

    Liked by 1 person

  8. Well, since he doesn’t want my gun in his stores, I’ll oblige him. I can buy Lee jeans a lot cheaper and in my opinion, better made.


  9. 2 cars traveling at 60MPH towards each other – Closing rate 176ft. per second – Seperated by a yellow line 1/8in tall – And you are upset by some guy minding his own business NOT acting in a beligerant manner wearing a gun on his hip. Get a life you wanker…..


  10. Nicki I couldn’t have said it better, although I would have used fewer words.
    He’s just another virtue signaling leftard. He doubtless has an armed goon following him around and cares nothing about the safety of the serfs.


    1. This! And was probably one of those Army officers in the vein of (Mastur)Bateman.

      Liked by 1 person

  11. Mr. Bergdahl, do you actually know anything about Levi Strauss & Co.? Do you have even a slight clue what jeans represent? Cowboys, gold miners, hard scrabble farmers in bib coveralls, not a bunch of pantywaist pajama boys holding latte cups so big they should have nippples. Guns? Guns and jeans go together like eggs and bacon – but you wouldn’t know that because you probably don’t eat eggs or pork, do you?
    I grew up dreaming
    Of being a cowgirl
    And loving cowgirl ways
    Lost in the tales
    Of my hard-riding heroines
    I burned up my childhood days….

    Annie Oakley. Dale Evans. My grandfather up in the Klondike for four years.

    You sell jeans, you idiot. Jeans. It’s a piece of utilitarian clothing and you’ve tried to turn it into a fashion statement, which should never have happened. Every pair of jeans I own right now is disintegrating because the fabric is so damaged by the acid wash selected by you and your moronic corporate associates that what used to last 50 or more years intact now falls apart within six months of its first dunking in the washing machine. And that’s in cold water on the gentle cycle with nothing but a modest amount of laundry detergent.

    They are crap. Your product is absolute crap. You just left your employees and customers wide open to being killed by the gangbangers infesting every decent city in this country. Did you know they’re moving in on Chicago’s Mag Mile and the Gold Coast now?

    In other words, Mr. Bergdahl, your product and your statement and everything you said about guns means you don’t really give a crap about your customers, You are too disconnected from it all to have any idea what goes on in the real world. You’re just another hoity-toity overpaid asshole with no connection to the real world. Your product is crap, your attitude is crap, and you are crap, too.


    1. Tell us what your really thing!

      Seriously, wonderful invective here.


    2. I saw an article about Bergdhal on Forbes, it is a vegan.
      The falling apart at the first wash is doubtless deliberate, it increases sales volume.


  12. “We also know that trying to enforce a ban could potentially undermine the purpose of the ban itself: safety.”

    Does he mean what I think he means there? Jackwagon.

    Levis are too damned pricey, anyway.


  13. Bye bye Levi


  14. I wish I could participate in this boycott. I used to live in Shrink-to-Fit 501’s. That stopped long ago when the price exceeded $25. Good luck to you Mr. Bergdahl, you’ve effectively lost the “deplorables” as customers.


  15. Ooooooh Nicki, that’s gonna leave a mark!!!

    Is this idiot related to another Bergdahl, we all know and hate?


  16. Ooooops, my bad, I got the name wrong.


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