America the Beautiful

I’m having trouble believing how many people out there are soiling their Depends at the absolutely beautiful Coca Cola ad that aired during the Super Bowl last night, celebrating the diverse cultures of one America. Really.

When the spot aired, my first reaction was, “Oh how gorgeous!” I not only love the song “America the Beautiful,” but to have it sung in different languages, while celebrating our one United States, I thought was a wonderful idea!

How can anyone not like this spot?

It celebrates the diverse cultures that is America.

It commemorates the numerous heritages of our great nation.

It shows a beautiful nation honored in various languages, by diverse backgrounds religions and nationalities (all united by the crass commercialism of a sugared, fattening soft drink, but hey… it’s a bit of Americana, right?).

How anyone could complain about this is beyond me, but complain they did.

Ken Barduca · Top Commenter
Way to totally destroy what could have been a good commercial. It is a disgrace. English is the language of America. Read it, write it, speak it, or go home. Don’t like my thoughts…. Don’t read em.
Reply · 140 · Like · Follow Post · Yesterday at 8:36pmDavid Ray · Waxahachie, Texas
Screw Coke! I’ll never drink another one.
Reply · 78 · Like · Follow Post · Yesterday at 9:03pm
screen shot 2014-02-02 at 9.38.54 pm

Really, people?

These have got to be some of the most ignorant things I’ve ever had the displeasure of reading! And as an immigrant to this country – one who does speak English, but has not forgotten her heritage or her native language – I’m embarrassed to be a citizen of the same nation as you!

Love for this nation does not preclude honoring one’s heritage and culture.

Respect for our country’s unity does not preclude speaking one’s own language in addition to English.

The ad is not offensive, and it’s certainly not divisive.

What, exactly, is divisive about singing a patriotic song in a different language – a song about the beauty of America – a song about the love for this country – a love held by every immigrant from every nation who came here looking for opportunities and freedoms?

What, exactly, is offensive about  expressing your love for this resplendent nation in your native tongue, while honoring her beauty?

And by the way…


dumbass 1
dumbass 2
dumbass 4
And then there’s this douchenozzle.

dumbass 3

Thanks for making a beautiful ad, Coke!America is an amalgamation of different cultures and individuals who come together to form the greatest nation on earth – a nation built on the ideal that people of diverse backgrounds can come to a nation seeking freedoms and opportunities and create something beautiful.

The ad is a celebration of everything that makes us Americans.

The reactions are an unfortunate reminder that some people just need a remedial history class.


22 responses

  1. Ms. Nicki – I don’t watch pro sports but went out of my way to watch the commercials on-line yesterday. Honestly I teared up over the Budweiser commercial then again with this one. The people I knew in far-away lands loved America for the ideals it represented and still does… admittedly, they didn’t like our politics and me much sometimes.

    Now I see these comments and all I can think is, “I lived in holes in the ground… spent hours waitng for some guy to get a lucky shot in… and missed births, birthdays, anniversaries, Christmas’ and so much more for THESE morons?!?


    1. The puppy Bud one got me right in the feels!


  2. Any time someone wants to sing love songs to America, I’m all for it regardless of the language they sing in. Would we rather they sing hate songs in English? I don’t get the uproar. It’s a song, folks, and it glorifies our country!


  3. Once upon a time in a land called America (not amerika), many people came (with little more in their pockets than lint) to begin a new life with the opportunities afforded by their soon-to-be new home. They took pride in themselves and their families realizing they were given another chance at life.

    Most importantly, these peoples’ children were taught to become a part of their new home. Many (including my grandparents, father’s side) tolerated very little use of the old country’s language in the home. The parents were learning English as they could and used the “old language” (Hunky) between themselves but demanded the children speak English – there were 5 kids.

    They came here and entered the USA legally, per the laws of their new home. A far cry from what’s going on in many cases now.

    They lived in Moriah NY. Looking at the census records shows quite a mix of eastern European ethnicities – Poles, Czechs, Hunkies – you name it, and to hear the story told, these people wanted the old country to go away. All they wanted to save was the food. From passed-down knowledge, I’ve taught my daughter to make Peirogis, Kapusta, Paprikosh, and other good stuff (for which I get a cussing from the son-in-law because he says he always eats too much of it).

    Now – back to the issue at hand – the multi-language “Amerika the Beautiful”.

    Those entering the country now, by contrast, obviously want to turn their new home into a shitpile on the order of what they left. They have no desire to assimilate into their adopted society nor learn its language. They are here for the free stuff passed out by politicians pandering for the votes of those who shouldn’t be voting anyway.

    This abortion of an advertisement by Coca Cola, to me, is nothing more than encouragement to illegals (whose presence shouldn’t be tolerated) to keep on truckin’.

    For that reason, I’d be happy to hang some advertising people publicly and all others who are assisting in enabling the downfall of the USA.


    1. I don’t see where you find that, Frank. It was a commercial about what unites us – a love of this country (as well as a love of sugary soft drinks – LOL). But they were singing about AMERICA. They were singing about their love of this country! The ad focused on all the different races and cultures that have come to this nation and fallen in love with it. What is the problem here?


    2. What if they’d had American Indians singing it in their original languages too (assuming they would do so…)? Would that merit hanging?

      You do want to be to be consistent in your conceits, I assume…..

      By the way, American English has lots of words borrowed (nay, outright burgled…) from other languages. We should trim those out as well, right?

      Additionally, your blatent bigotry implies that America was founded solely from an English foundation. Not so.

      So, you fail in history, grammar, sociology, culture, ethnology, and logic.

      Are we done here?


  4. I didn’t much care for the commercial. However, I don’t object to people lauding the U.S. in a language other than English. I just want to insure that we don’t get so enamored with the idea of “diversity” that we fracture into a bunch of little, ethnic compounds–each with its own language. That spells doom for the U.S.–not that we aren’t doomed already. Justice O’Conner was dead WRONG when she said “diversity” is something we should strive for. How is a “diverse” workforce more productive, smarter and more efficient than one not so diverse? Does a company comprised of 30% white males, 10% black females, 2% homosexual, 30% white females, 8% Asian and 8% black males, 2% “handicapped” and 10% “Hispanics” more productive than a workforce of….oh, let’s say 75% black males and 25% Hispanic females? Probably not. Diversity is all fine and good, but remember “E Pluribus Unum”. ONE Nation, Under God. Not a bunch of minorities each scrabbling for its share of the victimhood pie.


    1. Hey, I completely agree! But this was about what unites us, not what divides us.


  5. I think the objection, Nicki is in the subtlety. It belies a salad bowl mentality as opposed to a melting pot mentality. In a melting pot, we are Americans first. In a salad bowl, we are hyphenated Americans, with American being last.


    1. That’s what I’m not seeing, Karen. I’m not seeing how this ad promotes the hyphenated American concept, but rather shows that no matter what our background and culture, we all love America (and Coke, which just cracks me up!).

      Just because I still speak Russian, doesn’t mean I don’t speak English.

      Just because I appreciate my Russian culture, history and heritage, doesn’t mean I don’t love America.

      I just don’t see it.


  6. But Nicki, you have assimilated. You don’t expect everyone to accommodate you by speaking Russian. Do you tell people you are a Russian-American? Or do you tell them you are an American? And why do you suppose they didn’t get any Russian speakers to sing a line in the commercial? It may be a kneejerk reaction, but it struck a nerve. My family’s German ancestors strived to speak English. At the time they emigrated, they would never have dreamed of singing America the Beautiful in German. It would have been unseemly. Today, newer Americans, and those who want to become Americans think nothing of it. Some of them don’t bother coming in the front door anymore, for crying out loud Singing the praises of your new home in the language of the Old Country sends a message that “I’m not fully committed to my new country because I don’t care enough to learn its official language. I don’t really want to assimilate.” It just feels like there is a holding back, and not fully embracing America. If I were to seek citizenship in another country, I would do my best to learn the language and assimilate. Just sayin’. I just prefer the melting pot to the salad bowl. This struck me as a subtle promotion of the salad bowl. And Coke was trying to get attention by being provocative.


    1. I’m also reminded that there once was a movement to change our national anthem to “America the Beautiful” on the basis that it’s easier to sing. Didn’t work, at least in part because of that “God shed His grace on thee” line that the atheists didn’t much like.


      1. I seem to remember that as well, although I don’t remember the religion controversy.


    2. Of course not! But I also didn’t see any subtle messaging in the spot that promoted the mentality that you don’t assimilate. Just a gorgeous rendition of a beautiful song.


  7. I think Coke missed the mark with this one. i have a feeling they were going for a feel good “look, we finally taught the world to sing” thing, celebrating America in languages of some of the groups who have immigrated here – though not all, by any means, and perhaps their selection of languages was unfortunate. At a point where most of us were indeed expecting to hear the national anthem soon, it was a little strange to have America the Beautiful segue into other tongues. If it had been done as a live performance, with a bit of narration, along the lines of “we are joined tonite by the Nigerian girls refugee choir, the Bolivian barber shop quartet, etc. as they sing along in their own tongues, celebrating the melting pot that is America” people busy drinking their Budweiser would have gotten it.
    My wife and I and our neighbors were a little taken aback by it, and not quite certain what Coke was really celebrating. The jury is still out. I’m not sure your ad hominem attacks on some of the tweeters or facebook posters is justified, Nikki.
    Always enjoy reading your posts, though, even when I don’t completely agree.


    1. I don’t think pointing out the utter ignorance of idiots who mistook “America the Beautiful” for the national anthem is ad hominem. It’s rightfully pointing out the FAIL. People need to learn what the national anthem is before screeching about English being the “official” language, or pouting that they’ll never buy another Coke product because someone sang the song in a different language.

      The spot worked for me. I don’t consider myself Russian-American, or Ukrainian-American or anything else hyphenated. I do, however, love this country, and while I see room for a difference of opinions on the effectiveness of the spot, I don’t see this as any kind of grand conspiracy to force diversity down our throats. (Not saying YOU do, but many did.)


      1. Nor do I, Nicki, but I understand peoples’ frustration with this “multiculturalism” nonsense so favored by the left AND some on the right. I live in an English-speaking country with it’s own, unique culture. Why should I have to press “1” to hear a message in English? Let those who don’t speak English do the “pressing.” Nor do I like to see signs all over the place in business windows “Se ablamo Espanol” either.


        1. What aggravates me more than that is that governments now pay to have bilingual forms, testing, road signs, etc. I don’t care if a private business has a “Se ablamo Espanol” sign. It’s their business, and if it brings them more profit, go forth and conquer. I also don’t give a crap if any private company does that. Their business. I can choose to continue doing business with them or not, although I wouldn’t over this issue. But the fact that governments spend tax dollars on bilingual phone messaging, forms, drivers’ licenses, etc. – THAT pisses me off to no end!!!!!


        2. I didn’t say I wouldn’t do business with those sorts…just that I don’t like to see all those signs in Spanish (or Spanglish…whatever) all over the place any more than I like driving through neighborhoods that have Mexican flags in their windows or hanging on their porches. This is NOT Mexico or Guatemala or Columbia. It’s the United States.


        3. I’m just saying we have the option of not doing business with them.


  8. Nicki, I agree with you quite completely. I have only one thing to add about the commercial and it’s really addressed to the people who don’t like it.



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