Adam Smith apologizes

So the aftermath of Adam Smith’s little YouTube drama against Chick-Fil-A employee Rachel is a tearful Internet apology, according to the UK’s Daily Mail.

Revealing that he tried to say sorry in person to the staff member called Rachel at the Tucson drive-thru Chick-fil-A franchise, Adam Smith took the opportunity during his video to reaffirm his support of gay rights.

Of course, he did. Because you can’t possibly just say sorry to the kid. You have to stick your politics back into it. But OK, aside from that…

Rachel, I am so very sorry for the way I spoke to you on Wednesday,’ said Smith in his video which has been viewed over 300 times.

‘You handled my frustrating rant with such dignity and composure.

‘Every time I watch the video I’m blown away by, really the beauty in what you did, in your kindness and your patience with me.’

‘You should know that I never planned to say the things I said to you that day, and how I said them,’ explained Smith.

‘I planned to peacefully participate in the August 1st YouTube post where Jackson Pearce asked people to simply order a large water to show support for the gay community.

‘But when I got to your window, after seeing all the people in and outside the restaurant that came to support Chick-fil-A, I lost it.

‘I just lost it. I couldn’t believe the number of people came out to support a corporation that associates themselves with anti-gay groups, like Exodus International and the American Family Association.

‘And how did I lose it? By making you listen to my frustration and disgust. It wasn’t right, and for that I am so sorry.’

He goes on to explain that he went over to the restaurant to apologize and check on how she was doing, and that he understands why she wouldn’t speak to him. Here’s the rest of the video, so you can judge for yourself the sincerity of the apology.


I won’t say what I think of the video or whether or not I judge it to be sincere. Frankly, it’s not my place to forgive or to judge its truthfulness.

I did, however, find intriguing and interesting the portion of the video where he talks about looking at Rachel as “collateral damage” in this grand battle against Chick-Fil-A, so I thought I’d address this.

In our battle for whatever it is we’re passionate about, we tend to dehumanize our enemy. This has psychologically been true throughout history, whether in war or in civil rights battles. Dehumanizing the enemy, calling  them names, forgetting their identities, makes them easier to kill. In this case, treating Rachel as part of the “problem,” instead of a live human girl merely trying to make a living, made it easier for Adam Smith to slay the “enemy” that was Chick-Fil-A – a corporation whose head donated millions to odious groups such as Exodus International, which actually tries to “cure the gay” with conversion therapy. Rachel at that moment represented all that is odious about groups such as Exodus and Focus on the Family. She wasn’t a young person trying to earn a paycheck, but part of an evil corporation that funds organizations that work to bring religious fundamentalism into the mainstream.

So he attacked her, harassed her and publicly berated her – and he felt GOOD about it, because he stood up to the evil corporation, not bullied a young girl.

It’s easy to do. I do it all the time. The original title of this blog post was “Douchebag apologizes.” I changed the title, because I realized that Douchebag had a name and an identity, and no matter how much of an asshole he was to Rachel, at least he did the grownup thing and apologized.

I don’t know if he did so, because he didn’t want to get fired, which he did anyway.

I don’t know if part of the reason was that he understood how difficult it would be for him to find another job, with his name plastered all over the Internet as the jackass who abused a kid.

I don’t know if he did it because he didn’t want his young children to look at him with derision when they were old enough to understand what he did. The Internets is forever, after all!

I don’t know why he apologized, but I’m glad he did.

When we start looking at our enemies as objects of hate instead of idiot human beings with faults, we lose a bit of our righteousness.


8 responses

  1. Nicki, this asshat is everything wrong with corporate America rolled up in one ball. Extremely egotistical, feeling as though most people are beneath him. Someone needs to tell him “This ain’t India with their Caste System”, but he may well have joined the ranks of the “untouchables”.

    As I opined at the Rott, I can’t see what kind of person would hire this bastard to begin with. Every bit of body language I see says he a lying SOB – not exactly what one would want in charge of their company’s finances.

    My guess would be the company thought he was OK but didn’t want to answer questions so they fired him and released a corporate statement that said very little for as many words as it contained.



  2. Hi Nicki.
    This is the angle i am looking at it.
    He films a young woman, against her will, berates her, makes a point that “He is not gay”, posts it for the world to see, then shows up at her work place and tries to talk to her, she refuses, then he makes ANOTHER video that is directed at her.
    I dunno, it might be those hours and hours of training I (we) have sat through, plus the AFN commercials, but if this isn’t some form of creepy mccreepy sexual harassment, and stalking, I don’t know what is.
    If I was that young lady i would have restraining orders and harassment suits slapped on that dude faster than he got fired.


    1. Hey, Kelley! I totally understand that sentiment. Although, I’m leaning toward giving him the benefit of the doubt… for now. I don’t know about his motives, but at least he TRIED to make it right. I don’t know if the public mea culpa was the way to go, but if he really wanted to convey the message to her that he is sorry for his actions, and she wouldn’t give him the time of day (rightfully), it would make sense to put it out there, and then she would have the choice as to whether she watches it or not.

      I’m really TRYING to see the good in this. Can you tell? 🙂


  3. It is unfortunate for this “former” executive to give a self-serving apology as even the written transcript smacks of insincerity…he just couldn’t help himself to inject his politics weaved into a veiled apology to this poor drive-thru girl. Even the very low Youtube views support this insincerity as evidence. Her refusal to come out to accept such a sham was the right choice.


    1. Wow, and I thought *I* was tough! You guys are a rough crowd!


  4. This guy appears to be mentally unbalanced which is not surprising since homosexuality was, until recently, deemed by psychiatrists as a mental disorder.


    1. And thunder was once thought to have been god’s anger. We learn, and we evolve.


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